Cookie Policy

European laws, including the General Data Protection Regulation (“GDPR”), the e-Privacy Directive 2002/58/EC and the Privacy and Electronic Communications Regulations (PECR), create obligations for digital publishers such as PLUS to give visitors of their sites and apps information about how they will use and share their personal data, as well as about the use of cookies, mobile ad IDs, and other forms of local storage.

Since PLUS is using cookies on its website, clear and mandatory information must be mentioned in this Cookies notice, as set out below.


A cookie is a text file, normally consisting of letters and numbers, sent by a web server to a web browser and stored by the browser on the user’s device (e.g., computer, telephone, tablet). These cookies can be used to identify or to collect information about you.


Cookies can be classified as follows, depending on the owner:

  • First-party cookies: They are created, sent to your device and stored by the website you are visiting directly. They allow PLUS to collect customer analytics data, remember language settings, and carry out other useful functions that help provide a good user experience.
  • Third-party cookies: They are created and placed by third parties other than the website you are visiting directly. They are not managed by PLUS, but by the third party that processes the data obtained from the cookies.

 Cookies can also be classified depending on the purpose of their placement. Main categories are:

  • Strictly necessary cookies (also called “technical cookies”): they allow you to browse a website, a platform or an app, and to use the various options or services on it (e.g., control traffic, identify data or session, access to restricted access sections or content, etc.).
  • Functional cookies: they help PLUS to make the website usable by providing you some basic features and by remembering your preferences and choices of using PLUS’s website (e.g., language, the region from where the service is accessed, etc.). Not accepting cookies may cause slow website performance or poorly adapted recommendations.
  • Statistics cookies: they allow PLUS to have a better understanding of how you interact with the website (e.g., which pages are visited the most) in order to optimize the functioning of the website.
  • Marketing cookies: they enable PLUS to monitor your behaviour on the website. The aim is to display advertisements that are meaningful and attractive to you and therefore more useful to third party publishers and advertisers, as well as to make promotional and specific information available to you on the website.

 Cookies may also be divided into two categories depending on the period for which they are stored:

  • Session cookies: they allow PLUS to recognize and link your actions during a browsing session. When you go to the login page, these temporary cookies will be created to determine whether or not your browser accepts cookies.
  • Persistent cookies: they are placed on your device between sessions. They can be used to remember your preferences or actions on PLUS.’s website.


Cookies do not give PLUS access to your device or any information other than the data you choose to share with PLUS.

Concretely, these cookies help to improve the functioning of the website of PLUS and can be used for several purposes:

  • Help you connect to a website
  • Analyze traffic to a website
  • Monitor your browsing behavior
  • Recognize your device
  • Make the website more efficient

This website uses Google Tag Manager (GTM) and does not directly set cookies by default.

GTM acts as a container for various tags, including those from third-party services like Google Analytics, Facebook Pixel, and marketing automation platforms. These third-party tags may set their own cookies to track user behaviour, preferences, and conversions.

Enabling these cookies helps us to improve our website.

  • Google Analytics 4 (GA4): While marketed as “cookieless,” GA4 still utilizes cookies, but primarily first-party cookies instead of third-party cookies:

    • _ga (first-party): Similar to the Universal Analytics version, this cookie tracks user behaviour and has a lifespan of 2 years by default.


You are able to accept or decline cookies when you enter PLUS’s website and see the cookies notice. If you change your opinion, you are also able to come back to your preferences at all times by clicking or taping the gear icon on the bottom left of your screen.

Alternatively, you can manage your cookie preferences through your browser settings. However, in some cases, some functions of the website may not work.

To find out more about cookies, including seeing what cookies have been set and how to manage and delete them, visit or

Find out how to manage cookies on those popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit –


The information stored through cookies is only used by PLUS except those identified in section 3 as “Third-Party cookies”, which are used and managed by external entities aiming to improve PLUS’s services and your experience when browsing on the website.

Please note that PLUS do not have any control over how the information in these cookies is used by these external parties nor do PLUS have access to it. Please refer to the cookies policies of the relevant party for more information.


For any question regarding this Cookies notice, you may contact PLUS, who, if required, will contact its Data Protection Officer (“DPO”), using the information below:


Suite L3CA, No1,
Booths Park,
Chelford Rd,
WA16 8GS
United Kingdom




This document was last Edited in November 2023